Selling Value
By Ed Callahan | June 29th, 2009
Anyone who has been selling for awhile surely has met the occasional prospect who doesn’t perceive the value in what you are selling and has a different idea about what the buy sell relationship should be.
This video will make you smile and think about that special customer or prospect.
On a serious note, you will meet the business equivalent of the actors in this video.
Sales people can be overwhelmed by strong willed buyers who don’t see your point of view, or purchasing people whose mission it is to “get a better price”.
To be successful in the face of this kind of adversity, every sales rep has to stick to your sales process. You do have one don’t you? Your whole sales team follows it, don’t they?
To not wither in the wind created by your prospects and customers, every sales professional working for you has to believe that your value proposition provides an ROI which exceeds many times the price of your product or service. Your sales team believes that, don’t they?
Entrepreneurial business owners often don’t take the time to document their key processes, like finance, operations and sales. That can be a mistake if you hope to scale your business in a consistent and profitable manner.
If you are not sure of the answers to these questions it is surely worth checking.
Do you have a framework for running your business, including sales?
If you don’t, The Entrepreneurial Operating System (EOS) is one option.
Did you enjoy the video? Have you got a sales story like the ones in the video?


















