Selling Value

By Ed Callahan | June 29th, 2009

Anyone who has been selling for awhile surely has met the occasional prospect who doesn’t perceive the value in what you are selling and has a different idea about what the buy sell relationship should be.

This video will make you smile and think about that special customer or prospect.

On a serious note, you will meet the business equivalent of the actors in this video.

Sales people can be overwhelmed by strong willed buyers who don’t see your point of view, or purchasing people whose mission it is to “get a better price”.

To be successful in the face of this kind of adversity, every sales rep has to stick to your sales process. You do have one don’t you? Your whole sales team follows it, don’t they?

To not wither in the wind created by your prospects and customers, every sales professional working for you has to believe that your value proposition provides an ROI which exceeds many times the price of your product or service. Your sales team believes that, don’t they?

Entrepreneurial business owners often don’t take the time to document their key processes, like finance, operations and sales. That can be a mistake if you hope to scale your business in a consistent and profitable manner.

If you are not sure of the answers to these questions it is surely worth checking.

Do you have a framework for running your business, including sales?

If you don’t, The Entrepreneurial Operating System (EOS) is one option.

Did you enjoy the video? Have you got a sales story like the ones in the video?

Google is the 800 pound gorilla of productivity

By Ed Callahan | June 22nd, 2009

Google Wave is the latest example of amazing stuff from our favorite “Big Brother”.

Google’s Wave is just for developers now and is coming to the rest of us by the end of the year.

It incorporates email, instant messaging, wikis, forums, blogs, mobile, SMS… and more I am sure, in your browser! It seems to me the idea of a Wave is an evolution from the idea of a Conversation in Gmail.

Google Wave will likely disrupt many businesses, including Microsoft’s.

Jason Clark is of the opinion that Wave may help contribute to Twitter becoming obsolete.  See his post here.

What’s new in Google’s model is that they are making this open source. They want the Wave API to be everywhere.

Wave is what you can use in the future. But what can you use from Google now to be more productive? We won’t count search since Google is search.

Here is a partial list: Google Earth, Google Maps, Google Docs, YouTube, Google Calendar, and Picassa (the best photo editor I have found so far, short of photoshop).

On my iPhone only: Google Mobile app - voice activated search - find it in the iPhone App store.  Many of the iPhone apps incorporate Google Maps to make them even more useful, given the built-in GPS in the iPhone.

What is your favorite Google tool, program, gadget?